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Al Faris National Investment Group (Optimiza)

On any given day, tens of thousands of people and hundreds of entities across the MENA region benefit from the innovative technology solutions that OPTIMIZA has been privileged to integrate for its clients.

With focused intellectual capital that spans multiple industry sectors including health, government, large enterprise, financial services, telecommunications and education; and backed by over 40 years of operational experience and hundreds of high-quality projects delivered, OPTIMIZA empowers organizations to get more out of technology by integrating technology solutions that make a difference.

OPTIMIZA helps organizations to better navigate through their digital transformation journeys.

Understanding key business drivers, the company helps organizations overcome their toughest challenges with innovative business and technology solution implementations – deploying optimal software and applications and the underlying technology infrastructure to support them.

OPTIMIZA’s roots go back to 1983 when the Computer & Engineering Bureau (CEB) was established, which was one of the first ICT companies in the region.

As of 2006, OPTIMIZA started to provide Jordan’s ICT sector with its current services by pulling together nine of the leading technology solutions providers and integrating them into one “optimized” entity.

The new merged organization, the AlFaris National Investment and Export Co. (ASE:CEBC), operating under the trade name OPTIMIZA, was launched.

OPTIMIZA’s vision, to become one of the leading systems integration houses throughout the MENA region, was then introduced to the region at GITEX 2007.

The formula uses a highly skilled “kitchen” at the Jordan headquarters to cater to opportunities throughout the region.

Some may argue that OPTIMIZA’s trade name comes as a result of the ambitious merger of a number of companies specialized in management consulting, IT solutions and services, training and outsourcing, while the OPTIMIZA team looks at the name as a reflection of its commitment to excellence and client satisfaction.

OPTIMIZA works directly and through partners to serve every major city in the region. This, in addition to extensive partnerships with global consulting and technology companies, provides OPTIMIZA with the unique ability to tailor each solution to local needs and requirements.

Consulting, Technology, Outsourcing, and Human Capital Development are the four main service areas that could meet the varying needs of any organization. OPTIMIZA made them the foundation of its services offering, and prides itself on being able to deliver the highest quality in each of them.

The leading-edge technology offerings by OPTIMIZA, whether rooted in software applications, hardware, or a combination of the two, provide clients with optimized solutions.

Building on the commitment to help customers in their digital transformation endeavors, OPTIMIZA is moving from transactional to contractual services by providing cloud-based solutions. The company provides a wide range of cloud offerings including Infrastructure as a Service (IaaS), Platforms as a Service (PaaS), Software as a Service (SaaS), Managed Services, Software-Defined Architecture and Data Analytics and Monetization.

Additionally, OPTIMIZA’s registered intellectual property IP solutions cover a wide spectrum of sectors and provide clients with highly secure, user-friendly, versatile, and seamless systems in a variety of work areas.

The one thing to remember? OPTIMIZA is a leading, regional technology system integration and digital transformation solutions provider focused on serving its clients’ pursuit of operational excellence and profitability.

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