If Nielsen, Yelp, Google Maps, and Groupon had a baby, they would call it FEEBACK. It is where consumers from the generation Z receive cash for their feedback on the quality of service and products that they purchase from local merchants.
It is an accessible mystery shopping service for SMBs. Merchants acquire new customers while receiving feedback to enhance the quality of service. Consumers receive cash, speak their minds, and help in enhancing the quality of service for local merchants.