Ipsos Group, one of the world’s largest market research companies, is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a global research group with a strong presence worldwide.
Ipsos Group operates in 90 key-countries worldwide and offers clients multinational research scope, category specialization and unparalleled market knowledge. Ipsos offices now service North America, Latin America, Europe, Far East, Australia, and the Middle East & North Africa.
Locally, Ipsos has been operating in Jordan and Iraq since 2001, specializing in five different areas segmented according to the global Ipsos divisions. These are Market Understanding, Brand Health and Creative Excellence, Customer Experience and Channel Performance, Media Monitoring & Audience Measurement.
Ipsos is a leading provider of Telecom and ICT research in Jordan, working closely with clients across the ICT sector and helping them make connections in the digital age.
Its Telecom and Technology tracker surveys, conducted annually since 2008, provide the market with key trends related to the evolution of technology, including tracking the rise of smart devices, digital media behavior, and consumer attitudes towards future technologies measures that have become indispensable for anyone operating or interested in the ICT sphere.
Ipsos Jordan and Iraq also embarks on Annual Syndicated research initiatives aimed at increasing primary data adoption and understanding among a bigger base of businesses.
Ipsos focuses on both Sectors and Segments to provide holistic understanding of those with all key areas of information covered. In 2018, Ipsos is launching Fintech*Watch, a study aimed at uncovering deep consumer awareness, understanding and adoption trends of Fintech services in addition to its flagship Jordanian Banking customer satisfaction Study; Bank*Pulse. In 2017 and 2016, the company also availed two key segments’ understanding studies delving into Millennials as well as Females.