Ipsos Group, one of the world’s largest market research companies, is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a global research group with a strong presence worldwide.
Ipsos Group operates in 87 key-countries worldwide and offers clients multinational research scope, category specialization and unparalleled market knowledge. Ipsos offices now service North America, Latin America, Europe, Far East, Australia, and the Middle East & North Africa.
Locally, Ipsos has been operating in Jordan since 2001, specializing in five different areas segmented according to the global Ipsos divisions, namely; Ipsos Marketing, Ipsos Connect, Ipsos Loyalty, Ipsos Public & Social Affairs, and Ipsos Observer.
Ipsos Connect is a leading provider of Telecom and ICT research in Jordan, working closely with clients across the ICT sector and helping them make connections in the digital age.
Its Telecom and Technology tracker surveys, conducted bi-annually since 2008, provide the market with key trends related to the evolution of technology, including tracking the rise of smart devices, digital media behavior, and consumer attitudes towards future technologies- measures that have become indispensable for anyone operating or interested in the ICT sphere.
After years of tracking technology in Jordan, Ipsos Connect has announced the launch of the 2016 MENA Tech Tracker research, which examines how the fast paced technology, along with the latest trends in internet, social media, mobile, home electronic devices, e-commerce, digital media and electronic gaming are currently shaping the MENA digital market. The report covers 9 MENA markets including: Jordan, UAE, KSA, Egypt, Kuwait, Bahrain, Oman, Qatar and Lebanon.