Al Faris National Investment Group (Optimiza)

On any given day, tens of thousands of people and hundreds of entitiesacross the MENA region benefit from the innovative technology solutions that Optimiza has been privileged to integrate for its clients.

With focused intellectual capital that spans multiple industry sectors-- health, government, enterprises, banking, insurance, telecommunication and education, and backed with over 30 years of operational experience and hundreds of high quality projects delivered, Optimiza empowers organizations to get more out of technology- integrating technology solutions that make a difference.

Optimiza’s roots go back to 1983 when the Computer & Engineering Bureau (CEB) was established. It was in 2006, however, that Optimiza did to the ICT sector in Jordan what the company does today with its valuable clients – it pulled together 9 of the leading technology solutions providers and integrated them into one “optimized” entity. The new merged organization, the Al-Faris National Investment and Export Co. (ASE:CEBC), operating under the trade name Optimiza, was launched. Optimiza’s vision, to become one of the leading Systems Integration houses throughout the MENA region, was then introduced to the region at GITEX 2007. The formula uses a highly skilled backoffice at the Jordan headquarters to cater to opportunities throughout the region.

Some may argue that Optimiza’s trade name comes as a result of the ambitious merger of a number of companies specialized in management consulting, IT solutions and services, training and outsourcing, while the Optimiza team look at the name as a reflection of its commitment to excellence and client satisfaction.

Optimiza works directly and through partners to serve every major city in the region. This, in addition to extensive partnerships with global consulting and technology companies, provides Optimiza with the unique ability to tailor each solution to local needs and requirements.

Consulting, Technology, Outsourcing, and Human Capital Development are the four main service areas that could meet the varying needs of any organizations. Optimiza made them the foundation of its services offering, and prides itself on being able to deliver the highest quality in each of them.

The leading-edge technology offerings by Optimiza, whether rooted in software, hardware, or a combination of the two, provide clients with optimized solutions.

Optimiza is a one-stop shop for technology. The company understands key business drivers and is ready to help organizations overcome their toughest challenges with its innovative software implementations through deploying
internally developed proprietary off-the-shelf solutions, third-party software, or bespoke software applications.

Optimiza’s IP solutions cover a wide spectrum of sectors and provide clients with highly secure, userfriendly, versatile, and seamless systems in a variety of work areas. The only thing to remember? Optimiza is a leading, regional technology system integration and management consulting provider focused on serving its clients’ pursuit of operational excellence and profitability.